diff --git a/app/views/home/show.html.haml b/app/views/home/show.html.haml
index 5bf9790e9..39f6ff848 100644
--- a/app/views/home/show.html.haml
+++ b/app/views/home/show.html.haml
@@ -10,12 +10,50 @@
       %p
         = t('.share_what_you_want')
 
-    #signup_field.section
-      = render 'shared/mail_signup_form'
+    #why.span-22.prepend-1.last
+      .span-7
+        %h2
+          Choice
+        %p
+          Diaspora allows you to sort your connections into groups called Aspects.
+          Unique to Diaspora, Aspects ensure your photos, stories and jokes are shared
+          with only the people you want them to be.
+          
+      .span-7
+        %h2
+          Ownership
+        %p
+          You own your pictures, and you shouldn’t have to give that up just in order
+          to share them. You maintain ownership of everything you share on Diaspora,
+          giving you full control over how it is distributed.
 
-    #login_field.section
-      = t('.already_account')
-      = link_to t('.login_here'), new_user_session_path
+      .span-7
+        %h2
+          Simplicity
+        %p
+          Diaspora makes sharing clean and easy – this goes doubly so for privacy.
+          Innherently private, Diaspora doesn’t have pages of settings and options to
+          wade through to keep your profile secure and to your liking.
+
+
+    .span-22.prepend-1.last
+      #signup_field.section
+        = render 'shared/mail_signup_form'
+
+      #login_field.section
+        = t('.already_account')
+        = link_to t('.login_here'), new_user_session_path
+
+    #info_links.span-22.prepend-1.last          
+      .span-10
+        %h3
+          Learn about how to host your own Diaspora server
+
+
+      .span-11
+        %h3
+          Learn more about Diaspora as an open source project.
+    
 
 .span-24.last{:style=>"text-align:center;"}
   %ul#press_logos
diff --git a/public/stylesheets/sass/application.sass b/public/stylesheets/sass/application.sass
index 53ffae2a3..a3dcd1f1c 100644
--- a/public/stylesheets/sass/application.sass
+++ b/public/stylesheets/sass/application.sass
@@ -1949,4 +1949,19 @@ h3,h4
     :-webkit-border-radius 5px
     :-moz-border-radius 5px
     :border-radius 5px
+#why
+  :margin
+    :bottom 30px
+  p
+    :text-align justify
+    :padding 1em
 
+#info_links
+  :margin
+    :top 30px
+
+  h3
+    :border #eee 4px solid
+    :border-radius 5px
+    :background-color #ddd
+    :padding 5px